That summer-my summer of ID-I absorbed these stories like a phthalate. In 2015, Nielsen reports the the network is on track to hit its highest numbers ever in prime viewers, watched by an average of over 845,000 during the primetime hours of 8 to 11 PM. “Hopefully this becomes a pop culture phenomenon, because I’m very passionate about it.”Īccording to Nielsen, this July, viewers aged 25-54 watched the network for 47 minutes in one sitting, while women in that same age group averaged 51 minutes, making it number 1 for length of tune on TV-almost twice the average for cable and broadcast viewers. I’ve met a lot of people, it’s very cool,” says Christopher Michael Ward, a Columbus, Ohio-based ID Addict since 2008, and an active live-tweeter of shows like Tabloid and Cry Wolfe. “If you hashtag ID Addicts on Twitter, I sort of call it a club because there are so many people around the world watching it.
#Investigation discovery tv#
Its fans have mobilized into a hive- #IDAddicts, they call themselves-and identify and converse with one another on Twitter through hashtags, live-tweeting mysteries the way other TV watchers live-tweet Empire or the Oscars. Even its corniest reenactments and most clearly altered “reality” shows ( Cry Wolfe, looking at you) possess a wicked and tangible appeal. ID’s programming philosophy sits at the perfect intersection of reality television’s voyeurism, the realtime sleuthing of a mystery, and the dogged fact-finding of news journalism that it has been able to variously manipulate these core elements into a collection of shows that splits the difference is its genius. So why would women rather watch these shows than spritelier channels like LMN or Oxygen?
#Investigation discovery serial#
In June, the channel introduced its first original scripted miniseries, Serial Thriller: Angel of Decay, based on the true tales of Ted Bundy, which further ventured into the realm of lower-budget, hyper-dramatic television that viewers flock to on channels from CBS to Lifetime-with the exception, of course, that ID’s shows consistently portray a sordid onslaught of violence, the worst of the human condition, and all of it is true.
Investigation Discovery separates itself from other crime-oriented networks by combining shows featuring hard-hitting news journalism ( Dateline on ID, Deadline: Crime with Tamron Hall, On the Case With Paula Zahn), personality-driven entertainment (Susan Lucci hosts the soft-lit Deadly Affairs Wendy Williams will begin hosting Death by Gossip beginning October 9) and shows that tell true-life stories with shadowy, often overwrought, reenactments ( Evil Twins, Who the BLEEP Did I Marry). (For contrast, Lifetime ranked at number 19 ESPN at 25.) Overall, for the week ending August 2, it was the 11th most popular network on all of cable television, beat out mostly by more general, scripted networks like Nickelodeon, Disney, TNT and USA. Despite its macabre, endless, often difficult-to-watch stream of true tales depicting the evils of humanity-or perhaps because of all that-Investigation Discovery is one of women’s most-watched cable networks on television, becoming the third-most-watched ad-supported network among women ages 25-54 in just seven years on air, according to Nielsen.
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